Monthly Archives: May 2010

Tulips and Pansies

May 31, 2010

A couple weeks ago, I had the chance to collaborate with the fabulous Betsey Johnson for Tulips and Pansies a runway show and benefit for VillageCare, a non-profit helping those with HIV/AIDs. Here are some pictures from that fabulous night. (P.S. My collaboration with Ms. Johnson ended up being the winning design of the evening!)

flowers
flowers
flowers

Tell me, what are some charities you have worked with that you loved?

Your Turn: How do you relax and have fun?

May 28, 2010
Preston in Greece

This summer, I’m going back to one of my favorites places on earth: Santorini, Greece

Most people think of the event industry as glamorous, and I suppose it can be…if you are a guest at one of my events (ha ha). If you are in this industry you probably know that as exciting as our business is, most of it is long hours of schlepping, minimal sleep and hard work. I am in awe of how folks with children manage their time and energy while working full time jobs. After an installation, I just want to go home and crash.

Leaving time aside for relaxing or re-charging our bodies is one of the most difficult things for most folks to put on their To Do list. One of the ways I relax is by going to the gym. I belong to two gyms: The Chelsea Piers in New York, and the 24 hour fitness center (for a late workout before or after a long trip).

I get my best ideas when I am relaxing. Whenever I feel creatively blocked, I know is time to stop and visit mother nature. (She tends to be full of inspiration). So, this week in Your Turn, I’d love it if we could all make a serious commitment to taking the time to relax and have some good old fun. And you can start by sharing with me what your vacation plans are. (If you don’t have any, MAKE SOME TODAY. No excuses.)

Common Mistakes: Not Having a Lawyer

May 27, 2010
Contracts

(Photo via)

I come from a culture that honors your word as your bond. For me, a contract was very simple: you make a promise and you keep it.

For the first few years of being in business, I was very loose about contracts. My strategy was this: whatever I promised my clients, I always made sure to give them that and a bit more. Actually, this worked for many years because my clients mostly walked away feeling like they received excellent service and also got more than they bargained for–until I got slammed.

I’ll never forget this. 18 years ago, a client owed me $25,000 and simply refused to pay it. My contracts were so loose that there was nothing I could do legally. This was a very expensive life lesson (one that I’ll never make again). If you are starting your business or if you have a growing business, get a lawyer. Yes, I understand choosing the right lawyer who understands your business is not an easy task, not to mention costly, but this is too important to protect yourself and your business not to do it.

Here are a few suggestions to keep in mind when setting up your contracts (of course these suggestions will change depending on your services):

  • Always get a retainer for your services. You never actually have a job until the client commits to giving you a deposit to confirm your services. It is up to you how much time and energy you’ll invest before this commitment.
  • Your contract should be extremely clear in what the clients should expect of your services and when. Always keep in mind that no client (including ourselves) likes a contract that is mostly in your favor.
  • Payment schedules should be very clear. My suggestion is to break it up into three different payment deadlines: First Payment: To retain your services, once you both agree on all the terms.Second Payment: If you are a designer, you should have a full presentation where the client understands and approve all the designs they want to choose. (Client might even sign papers stating they understand and love your design). At that moment, you should get half of the cost of the job.

    Third Payment: This should be non-negotiable. Balance of payment should be made one or two weeks before the event. However, if for some reason you are not able to deliver what you promise, you should always be willing and open to compensate your client.

  • You might also want to put a clause in your contract stating that the client is responsible for any unforeseen additional expenses.

As you are constructing your contracts, always remember that the only way to have a happy client is for them to understand the value of what they are getting. And no matter what, your goal is to give it to them.

Tell me, have you ever had any trouble receiving payment from a client? Were you able to get the payment?

Determining Your Success

May 26, 2010

I am convinced that we all have the gift and ability for great success in us. I am also convinced that this can happen very easily. It all depends on how you view it.

I used to look at the bottom line figure of how much money my business was making to evaluate that year’s success. I would eagerly try every year to match that profit or make it higher.  But in reality life doesn’t work that way. A more realistic approach is to accept that life works in circles. We are going to have great years and not so great years.

At the moment, we are still experiencing a financial recession that has us all of us in a bit of a tale spin. Looking back on my business history, I have survived more than one of these recessions (thank God), and I can safely say that I learned more about business and myself during those difficult times than at any other time.

This is what I learned and am still learning:

  • Have faith. Have blind faith in a higher power, never for a moment questioning that things are going to work out.
  • Appreciate. We are so incredibly involved in investing time and energy in getting what we do not have that we forget to be thankful for how far we have gotten, and what we already have.
  • Your art or service. This is the time to review your talent. Invest more time in coming up with great new ideas. By doing this, you’ll start feeling empowered and excited.
  • Censor it. If you listen to the news and all of your negative friends or family about how bad things are, you might never get out of bed in the morning. Connect with folks that have a more positive approach to life and faith.
  • Last but not least:  be very kind and gentle with yourself.  At times, we can be our own worse enemy. I have just one thing to say to you: If you love what you do, you are already successful.  That is your asset.

Of course, I love a very profitable year, but I have learned to redefine success.  For me, real success, is the ability to endure and grow even in challenging times.

Please tell me, how do you define success? Or, what have you learned from failing?

Frequently Asked Questions: When is it time to reinvent yourself or your business?

May 25, 2010
Wedding cake

An example of a floral screen– a signature Preston Bailey Design.

You do not want your product or service to become boring. My goddess of reinventing herself is Madonna. Whether you like her or not, she has managed to keep reinventing herself and her brand at least three or four times a decade for over 25 years. Fashion designers are also expected to come up with a brand new collection of designs every season.

The only way to keep ahead in this or any business is to consciously make a choice to work diligently in reinventing your business. Keep the essence of who you are, yet express it differently.

I think it is time to change or re-think your product or services when…

  • Other folks start copying your ideas or design. I know some can have a hard time being copied, however, think about it this way (aside from being a great compliment to you) you know you are doing something right when you are being copied.
  • You are not making any money. I have had tons of ideas or designs I thought were fantastic on paper, except no one else thought so and they never sold. (My next book should be: Preston Bailey’s Bad Designs.)
  • You have a design everyone loves and you do it more than three times. If this is the case, it is time to get rid of it or do it differently. Yes, I have been guilty of repeating the same design over and over until my clients say not again.
  • Last but not least, if you are designing or giving a service that you find boring, even if it’s selling, it’s time to change it. We should not be in the business of boring ourselves.

What has kept me going for so many years is the excitement I get when I am trying out a new design, new book or new service. My new creative outlet is writing these blogs. I have never written before and even though my grammar is not sometimes the best, I am having a blast every morning for two hours keeping in touch with you. Thank you very much for reading my thoughts.

If we were sitting having a casual talk, what would be one question you’d like to ask me? (This could be business or personal.) Also, I want to know: How are you currently reinventing yourself or your business?