(Image via Jason Rogers)
What do you truly want, and I mean really want, for your business? I asked this question at a speech, and these are the top 10 top answers I received:
- To be # 1 in the industry.
- Make a comfortable living.
- Have a profitable business that keeps increasing every year.
- Be a trendsetter and become famous.
- Be a company that is innovative and creative while making a profit.
- Love my business so much that it feels like play.
- Make a million dollars in two years.
- Create a business “tribe” that feels like a family–where everyone feels good about coming to work.
- A business where service is the number one priority.
- A business where I can express my creativity while making a fortune
Personally, what I want for my business keeps changing every year. For now, what’s important to me is developing a world wide brand. (Hey, I can dream too can’t I?)
It’s your turn. Which of the above do you relate to? Or, tell me about something not on this list you truly want and need for your business.
PREVIOUS
George Bernard Shaw once said: “You see things and say, ‘Why?’ But I dream things that never were and say, ‘Why not?’” That quote embodies how Preston Bailey approaches every event.
Abigail
January 11, 2011
I love your dream! And I think is almost a reality!! For my business:
1. Make a profitable business.
2. Start our own magazine and become a trendsetter with it and a platform for creativity.
3. Create our own line of products.
I know is possible!!! I know!!!
lindsey
January 11, 2011
I need someone I can trust. Or learn how to trust others with my business. Or both. I think letting go is part of that too, ha!
David M. Handy
January 11, 2011
What do I want for David M. Handy Event Design & Planning? Well I want my brand to be recognized in a much larger demographic, allowing me to travel more to create one of a kind events. I started my business in Boston and now have an office in New York as well, Boston is doing really well and New York is going to take some time to “break” into the scene. I would love to be more in demand to be able to raise my pricing as well as take on client with larger budgets.
Nikola
January 11, 2011
I would combine #2, #6, and #10. As a wedding/event planner, I love what I do, but at the same time I want to make sure I’m making enough money for this to be considered my lifetime career, not just a hobby.
http://www.platinumtouchevents.blogspot.com
Jessica Robinson
January 11, 2011
This year I would like my business to generate enough income that I am able to work for myself full time without having to have a “back up” job. My goal in 5 years is for both myself and my associate to be working for ourselves full time. We live on an island so its all about bringing in outside events for this to happen.. maybe I should be thinking of making this year’s goal to create an amazing destination wedding marketing plan instead!
Ruthie Turner
January 11, 2011
I can relate to some of those on the list. However my biggest one would be to be the best in the industry.
2. To make a profitable business and not fail.
3. Be able to be successful at my business.
Stephanie Wales
January 11, 2011
Wow. I’m with #10 all the way, and I’m really surprised that it’s #10!
The spontaneous creativity under pressure and time-constraints is what drives me completely.
Courtney
January 11, 2011
Create a business “tribe” that feels like a family–where everyone feels good about coming to work.
This is a great goal! You hear all of the time people saying that they can’t wait until Friday… What about, “I can’t wait until Monday”
Yvonne
January 11, 2011
Short term – to start my business properly, get 10 wedding jobs this year and a chance to work for you, Preston!
Long term – no. 2, 3 and 6 above, I want to be able to work with flowers and earn more than my previous job, I want to travel lots for both business and for fun, I want to publish my own book, I want to have clients with generous budgets and appreciate all the flowers that I love, I want to be in demand, I want to have my own line of floral bath products and candles one day, too many dreams!!
Lori Melin
January 11, 2011
I would like to become known by only using “cost-free” advertising, by referral and through social media efforts. I want my business to flourish because of my efforts in online social media marketing and also because my wedding industry friends find me a wonderful coordinator.
Federica
January 11, 2011
I go for #3 for short term planning, about long term…I would be pleased to contribute to make your dream true….I’m based in Italy….
Min Swan
January 11, 2011
Love your dream of a world wide brand Preston. Of course you can dream. My business is in Queensland, Australia and I follow your blogs daily and find them a great inspiration to my business. When Australia comes on your radar – make sure you touch base.
My goal is also to be internationally recognised in delivering extraordinary experiences to our Corporate Clients.
Laura Charles
January 11, 2011
All of them actually, is this too much! We are not doing too badly at the moment so onwards and upwards here in Spain!
Nishaka
January 12, 2011
For 2011,
1. To continue the carry the brand of creating events with excellence.
2. To double Revenue and double my Profit and keep increasing each year.
3. To have the opportunity to travel and do events from New York to Atlanta.
4. To experience doing a Platinum Wedding.
5. To get 15 Full Service Wedding Jobs.
6. To keep getting my design concepts stronger and stronger.
7. To add a Administrative Assistant.
I could go on. : ) I’ve worked on my goals for 2011. Thank you Preston!
Doyin
January 12, 2011
1. I want a profitable business.
2. I want to stand out in the industry.
3. Inspire and help others in the industry
Mimi
January 13, 2011
Would love to make a lot of money while using my creativity and helping people enjoy flowers as an everyday essential in their lives.
Beverly
January 13, 2011
I want to be the best, so I’ll say I agree with #1, being #1 in the industry. And life you Mr. Bailey, when I reach that goal, I go onto something else.
Alexandra Jusino
January 14, 2011
Definitely two and three, I don’t need to be famous. That’s definitely not what I’m aiming for in this industry. I feel like a lot of people in the event industry forget that it’s not about them… it’s about our clients. And of course, number six because I left a job that I wasn’t passionate about.