Dear Readers,
As most of you know, making a living doing something you love isn’t always easy. We live in a time when artistry is appreciated, but often undervalued. As a result, artists don’t often know how to go about presenting and pricing their talents. It is for this reason that it is important to have a strong understanding of “Value Selling”.
This was the topic of my most recent speaking event at ISSE in Carmel, CA. While Carmel happens to be one of the most beautiful and inspiring locales in the world, what inspired me most were the exchanges between myself and the attendees. It was such a vibrant, interesting, and passionate conversation that I wanted to invite those of you who could not attend to it.
Please take some time share with me how you differentiate your business.
What makes you unique?
How do you build an emotional connection with your clients?
What can you do to exceed your clients’ expectations?
I look forward to reading your comments!
Blessings,
Preston
A lovely dinner with the attendees of ISSE in Carmel, CA.
Thank you to Hunter Lowder of Holman Ranch for being such a gracious host.
(Photos courtesy of Orbie Pullen Photography)
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George Bernard Shaw once said: “You see things and say, ‘Why?’ But I dream things that never were and say, ‘Why not?’” That quote embodies how Preston Bailey approaches every event.
Monni Perales
August 31, 2012
Dear Preston;
Im unique cuz I love everything that I do at my job and I put all my passion on it!
I build an emotional connection with my clients, listen to them, being their clon, being themselves (:
And then I exceed their expectations transforming their feelings and their ideas on an amazing decorations, simulating their ideals
Tifany Wunschl
August 31, 2012
This was an amazing speech and I was so lucky to hear it first hand. I can’t wait for the next one at ISSE Mexico in December. Orbie got a great image of the gorgeous table that evening!
Navjot Kaur
August 31, 2012
My compassion for others makes me unique and I see this as my strength. This helps me articulate my client’s dream and transform the canvas into cheerful emotions through out the wedding celebrations. In my viewpoint, I exceed my client’s expectations when I hear them say that we are holding tears of joy as they enter the venue. In the end, it is all about human emotions and we are blessed to be in this business as we all are a part of bringing in joyous moments.
Fashion-isha
September 1, 2012
I’ve been a fan forever but I just recently started reading your blog. I love how personal you are and how you interact with your readers and value our opinions. It feels like we’re friends!!
Thanks so much!
xo
Sharon
Simply Events LLC
September 5, 2012
Hello. We just found your blog, and it has such valuable information. New followers.
What makes you unique?
We at Simply Events pride ourselves on making sure that each and every event is customized for the client. We always suggest vendors/venues that a specific to the clients budget, and style. We then work with all vendors to gain discounts for the client. No event will be the same.
We also value the tiny details. We want to make sure that every single piece of the event is planned and pulled together.
How do you build an emotional connection with your clients?
We long to be our clients best friends through out the planning process. We encourage our clients to call, email, text, set up a new meeting whenever they have any questions or concerns.
What can you do to exceed your clients’ expectations?
We go above and beyond our packages. Event planning has so many behind the scenes tasks that we take on and complete for our clients.